Home/About

About Serious Sport

The Serious Sport Group was established in 2005 and currently consists of Serious Sport, Serious Cricket & Serious Football. Serious Sport was launched as a specialist sports clothing and teamwear company as it recognised a niche market to provide high quality team clothing and sportswear, delivered within 3-5 working days for personalised orders. Serious Sport is now one of the fastest growing teamwear companies in the UK due to its philosophy of offering quality garments, backed up with unrivalled quality service at competitive prices.

Meet the whole team


What our clients say

“Right from the start the customer service was excellent. Pete talked through all the options and set up a test store so we could try it out before we committed to anything, which was very useful. The setup process was very straightforward and we were spoilt for choice when it came to selecting our product range. The club shop facility is excellent, very easy for our members to use and best of all we can manage it ourselves!! Although it is early days the quality of the kit looks great and all deliveries have arrived on time so far. ”

Chris Andrews - Saughall CC

View our testimonials


We're Hiring

We are always looking for smart, passionate people to join our team. You can reach out at apply@serioussport.co.uk or click below for more information on open roles:

View all jobs