For just over a year, Serious Sport has been working to help support projects such as KitAid. KitAid is a charity that recycles once-loved football kits and distributes them to underprivileged children and adults in some of the world’s poorest countries. Since 1998, over 700,000 individuals, or 40,000 teams from across the developing world, now have access to football kits thanks to KitAid. 

In March 2022, through KitAid, we donated our jackets, hoodies, polos & t-shirts to help support those who had been devastated by the outbreak of war in Ukraine. In Addition, we donated some of our match kits to be distributed worldwide. It fills us with immense pride to witness our kits making a positive impact on the lives of boys and girls in schools located in Eastern Sierra Leone and Bulawayo, Zimbabwe. 

If you would like to donate your once-loved football kits and support KitAid's mission, please visit their website.