Uniting Teams in Bespoke Sportswear

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Proven Track Record
Over 18+ years’ experience and used by over 2000 sports clubs.
Fastest Delivery Times in the UK
Fully bespoke kits in just 3-4 weeks with top-up orders in just 5-7 days.
British Manufacturer with No Minimum Orders
All of our garments are brought to life in the UK, ensuring we offer no minimum orders and are in complete control of quality, timescales, and service.
High-Quality, Bespoke Designs for your Team
Create a unique identity for your team using our 3D online kit builder.


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Find Your Team Store

Don’t have a Team Store? Create One

Custom Kit Designer

Unlike our competitors, we offer no restrictions on the number of kits you order. Perfect for individual teams.
Your initial kit design order will be delivered in just 3-4 weeks. All top-up orders are then delivered in just 5-7 days - a service unrivalled in the UK.
Made by athletes, for athletes. Our product development team ensure the finished product is of the highest quality, constantly researching new innovative fabrics and designs.

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Team Stores Platform

Team Stores
Now Live

Remove Administrative Headaches

Our industry-leading platform allows teams to create an online shop and host it on their own website where players, members and parents can purchase and personalise their kit on the go.

Instant Set Up
Create and manage your team store in a matter of minutes. All you need is your club logo.
Supporting Clubs Financially
Add mark-up to products in your store and help raise funds for your team. Commission schemes mean you can earn extra money every time your members make a purchase on our site.
Loyalty Scheme For Members
Your members not only earn commission for your club, but also earn loyalty points for every purchase they make.
Partner Not Client
We prefer to talk about partners rather than clients. When you choose Serious, you will be assigned a dedicated account manager who will be on hand all year round to ensure you are receiving the highest quality kits and service levels.

What Our Partners Say

We have found Serious Sport to be a great local company that gives us a great service. From the initial meeting with Tom to explain our requirements to the setting up of the online shop, it was a seamless start to our relationship. The online shop is very easy to use and gives the flexibility of getting the goods ordered to be either collected or delivered to the home address. This in itself has been a huge burden lifted off our netball club and members can get new items as and when they need them by going direct. The quality and variety of the kit has been very good and we are hoping to give more flexibility to our members in offering the netball dresses in a short, regular and long length. The turnaround time has been within a couple of weeks for most items and this is what we need to get any new members available to play in matches quickly. This has been by far the best way forward for us to get Netball kit!
Ali Stamp - Secretary
Newbury Junior Netball
Serious Cricket have been brilliant partners to Cricket East over the last 5 years. They have provided a reliable, quick, and efficient service to us and several clubs across our area of Bedfordshire and Huntingdonshire. Staff have been a joy to work with, professional and always accommodating to whatever we need. There is a huge range of kit and clothing available to our County Age Group squads, and their online services help to improve the level of service that others in this field cannot offer. Cricket East look forward to continue working in partnership with Serious Cricket.
Sam Rose - Head of Cricket Development
Cricket East
Since the beginning of our relationship with Serious Sport we knew we had made the correct decision in agreeing for them to be the only kit supplier for our club at Norwich. As a knock on from this successful partnership, another one of our local clubs in Ipswich also created a partnership with them and both relationships have gone from strength to strength. The beauty of Serious Sport is their flexibility, there are no minimum orders on the kit which means individual members can create their own account and place orders whenever they wish. When it comes to the design of the shirts, again, this process has been really smooth and we have been so pleased by the sheer amount of flexibility with design and the assistance we have received from the company in order to help us with our designs, the experience has been great. We would definitely recommend Serious Sport to any club who needs a new kit provider.
Ann-Marie Matthews - Club Secretary
Norwich Spikers Volleyball Club
We have been working with Serious Cricket for 9 years now. Their service has always been phenomenal! The quality and variety of kit is superb and even more so over the past year or so with their bespoke range. Our Account Manager Martin has always gone above and beyond to help us out with any last minute requirements or changes. I could not recommend them more highly.
Mike Dove - Club Captain
Witney Mills Cricket Club
We are delighted with the whole experience of working with Serious Sport, from start to finish. Serious Sport's website had the clearest instructions and easy to use template, so we were able to visualise and plan the design just as we wanted to match the colours of the club. The customer experience was of a very high level, where the staff responded to us in a very efficient and professional manner. They were very helpful and guided us through the design process really well. We really hoped the dresses themselves would show the logo and design well and be good quality and we were not let down at all. The quality was high and the girls are thrilled with the dresses. Thank you very much Serious Sport!
Gilly McLaren
The Jets Netball Club
Really happy with the service we've had from Serious Sport. We were looking for a bespoke kit including our own team logo and we've been really impressed with the quality, speed of communication and look of the new shirts for our team. There is no minimum order too which has been a lifesaver as new members have joined the club and I can't recommend them enough. Tom was very quick to respond to our questions and queries and wouldn't hesitate to use them again in the future.
Sam Rounce
S.G.A.R Rugby Captain
We have now used Serious Sport on multiple occasions, primarily to source our cricket kit for a tour to India, and our Basketball kit for our participation in a national competition. On both occasions we wanted to be able to design our own kit, utilising the school colours. The templates Serious Sport provides and editing tools available, made it easy for us to develop exactly what we needed. Throughout the process the customer service we received was incredibly helpful and timely, guiding us through the process step by step. When the kits arrived, in an impressively short amount of time, the final product was magnificent. The design was exactly as we hoped for and the quality of the material was clear for everyone to see. Our students absolutely loved them!
Will Perry-Parks
Hall School


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