adidas Teamwear powered by Serious

Premium adidas teamwear for clubs, teams, schools, colleges and universities — personalised with your identity and backed by Serious Sport’s fast, reliable service.

Download Catalogue Get your FREE Teamwear Proposal

A New Era of adidas Teamwear

As an official UK premium teamwear partner of adidas, Serious Sport gives sports clubs, teams and education organisations access to premium adidas teamwear with the flexibility, personalisation and service needed to make it work for your organisation.

From training shirts, polos and quarter-zips to tracksuits, jackets, shorts and custom performance kit, we can help create a complete adidas range for players, coaches, staff and supporters.

Why choose adidas with Serious Sport?

- No minimum orders on adidas stock teamwear
- Your own free branded online Team Store
- Fast UK delivery in just 5–7 working days
- Professional crest, sponsor and player personalisation
- Custom adidas designs available through adidas Locker Room
- Dedicated support from experienced teamwear specialists

Whether you’re refreshing your existing kit or considering moving your whole organisation to adidas, we’ll build a solution around your colours, requirements and budget.

Global adidas performance. Serious Sport service. One complete teamwear solution.

Find adidas Teamwear for Your Sport

See Your Team in adidas

Send us your logo, colours and kit requirements and we’ll create a free personalised adidas teamwear proposal built around your organisation. Your proposal can include recommended adidas products, custom kit options, pricing and an online Team Store preview.

Get your FREE Club Proposal

20+ Years of Teamwear Experience

adidas quality backed by more than 20 years of Serious Sport experience supplying sports clubs, teams and education organisations across the UK.

Fast 5–7 Day Delivery

Stock adidas teamwear available with fast UK turnaround, helping players and members get the kit they need throughout the season.

Custom adidas Designs

Create something unique with adidas Locker Room, combining your colours, crest and sponsors with the iconic 3-Stripes.

Dedicated Teamwear Support

From product selection and artwork to personalisation, bulk orders and ongoing requirements, our team is here to help.

Your Team. Your Store. Your adidas Range.

1614

Team Stores

Now Live

REMOVES ADMINISTRATIVE HEADACHES

Our industry-leading platform allows teams to create an online shop and host it on their own website where players, members and parents can purchase and personalise their kit on the go. We handle the stock, we handle the manufacturing and we handle all the headaches so you don't have to.

Join Serious Learn More About Team Stores

Instant Set Up

Create and manage your team store in a matter of minutes. All you need is your club logo.

Giving You Complete Control

Manage your product range, set personalisation options, customise the look of your store, add welcome messages, and track order history and spending. Of course, if you need any help, we are always available!

Supporting Clubs Financially

Our team store platform has been re-engineered to help clubs raise funds through loyalty schemes and price mark-ups so members can contribute to fundraising with every purchase.

Your Team. Your Store. Your adidas Range.

CUSTOMISE A KIT AS UNIQUE AS YOUR TEAM

adidas Locker Room is the premier custom kit building platform for any sport, at any level. Bring your team’s unique identity to life with bold colours, patterns, crests, and logos.

A WORLD-LEADING BRAND BEHIND YOUR TEAM

Locker Room equips teams on a local and global scale, outfitting athletes everywhere, from youth clubs to world renowned teams.

DESIGN YOUR OWN — YOUR WAY

Collaborate with our expert in-house designers to create the perfect kit. With low minimum orders from just 5 items and delivery in 6–8 weeks, custom has never been this simple.

Download Locker Room Catalogue

Explore the Full adidas Teamwear Collection

Browse the complete adidas Teamwear catalogue and discover performance clothing, training wear and off-field options for your team or organisation.

From training jerseys, polos and shorts to quarter-zips, tracksuits, jackets and custom kit, explore the wider adidas collection and start building a coordinated range around your team.

Download Catalogue

Discover the Serious Sport x adidas Partnership

Serious Sport’s official partnership with adidas combines one of the world’s leading sports brands with the fast turnaround, personalisation, online ordering and teamwear support Serious Sport is known for.

Want to understand how it all works?

Our adidas Teamwear Guide explains stock availability, delivery times, custom adidas kit, online Team Stores and everything you need to know about moving your organisation to adidas.

Read the adidas Teamwear Guide

Trusted by Teams Across the UK

We have found Serious Sport to be a great local company that gives us a great service. From the initial meeting with Tom to explain our requirements to the setting up of the online shop, it was a seamless start to our relationship. The online shop is very easy to use and gives the flexibility of getting the goods ordered to be either collected or delivered to the home address. This in itself has been a huge burden lifted off our netball club and members can get new items as and when they need them by going direct. The quality and variety of the kit has been very good and we are hoping to give more flexibility to our members in offering the netball dresses in a short, regular and long length. The turnaround time has been within a couple of weeks for most items and this is what we need to get any new members available to play in matches quickly. This has been by far the best way forward for us to get Netball kit!

Ali Stamp - Secretary

Newbury Junior Netball

Serious Cricket have been brilliant partners to Cricket East over the last 5 years. They have provided a reliable, quick, and efficient service to us and several clubs across our area of Bedfordshire and Huntingdonshire. Staff have been a joy to work with, professional and always accommodating to whatever we need. There is a huge range of kit and clothing available to our County Age Group squads, and their online services help to improve the level of service that others in this field cannot offer. Cricket East look forward to continue working in partnership with Serious Cricket.

Sam Rose - Head of Cricket Development

Cricket East

Since the beginning of our relationship with Serious Sport we knew we had made the correct decision in agreeing for them to be the only kit supplier for our club at Norwich. As a knock on from this successful partnership, another one of our local clubs in Ipswich also created a partnership with them and both relationships have gone from strength to strength. The beauty of Serious Sport is their flexibility, there are no minimum orders on the kit which means individual members can create their own account and place orders whenever they wish. When it comes to the design of the shirts, again, this process has been really smooth and we have been so pleased by the sheer amount of flexibility with design and the assistance we have received from the company in order to help us with our designs, the experience has been great. We would definitely recommend Serious Sport to any club who needs a new kit provider.

Ann-Marie Matthews - Club Secretary

Norwich Spikers Volleyball Club

We have been working with Serious Cricket for 9 years now. Their service has always been phenomenal! The quality and variety of kit is superb and even more so over the past year or so with their bespoke range. Our Account Manager Martin has always gone above and beyond to help us out with any last minute requirements or changes. I could not recommend them more highly.

Mike Dove - Club Captain

Witney Mills Cricket Club

We are delighted with the whole experience of working with Serious Sport, from start to finish. Serious Sport's website had the clearest instructions and easy to use template, so we were able to visualise and plan the design just as we wanted to match the colours of the club. The customer experience was of a very high level, where the staff responded to us in a very efficient and professional manner. They were very helpful and guided us through the design process really well. We really hoped the dresses themselves would show the logo and design well and be good quality and we were not let down at all. The quality was high and the girls are thrilled with the dresses. Thank you very much Serious Sport!

Gilly McLaren

The Jets Netball Club

Really happy with the service we've had from Serious Sport. We were looking for a bespoke kit including our own team logo and we've been really impressed with the quality, speed of communication and look of the new shirts for our team. There is no minimum order too which has been a lifesaver as new members have joined the club and I can't recommend them enough. Tom was very quick to respond to our questions and queries and wouldn't hesitate to use them again in the future.

Sam Rounce

S.G.A.R Rugby Captain

We have now used Serious Sport on multiple occasions, primarily to source our cricket kit for a tour to India, and our Basketball kit for our participation in a national competition. On both occasions we wanted to be able to design our own kit, utilising the school colours. The templates Serious Sport provides and editing tools available, made it easy for us to develop exactly what we needed. Throughout the process the customer service we received was incredibly helpful and timely, guiding us through the process step by step. When the kits arrived, in an impressively short amount of time, the final product was magnificent. The design was exactly as we hoped for and the quality of the material was clear for everyone to see. Our students absolutely loved them!

Will Perry-Parks

Hall School

Ready to Make the Switch?

Discover what your club, team or organisation could look like in adidas. Tell us about your club, team, school or organisation and we’ll help create the right adidas teamwear solution for you.