adidas Teamwear powered by Serious

Premium adidas teamwear for schools, colleges and universities - with fast delivery, no minimum orders and your own free online store.

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Perfect for every level of Education

Secondary Schools

PE kits, teamwear & sports teams.

Colleges & Sixth Forms

Course kits, teamwear, public services & club uniforms.

Universities

BUCS teams, societies & staff kit.

Staff & Coaches

Professional apparel to support your team.

Ready to Make the Switch?

Get a free adidas teamwear proposal built around your institution, sports and requirements.

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A New Era of Education Teamwear

As an official UK premium teamwear partner of adidas, Serious Sport helps schools, colleges, sixth forms and universities create a professional, consistent identity across sport, staff and student life.

From PE departments and performance academies to university sports teams, college course kit, staff clothing and campus apparel, we provide access to premium adidas education teamwear backed by Serious Sport’s fast, reliable service and industry-leading personalisation.

Why choose adidas with Serious Sport?

- No minimum orders on adidas stock teamwear
- Your own free branded online team store
- Fast UK delivery in just 5 to 7 working days
- Custom adidas designs available for a unique look
- Dedicated support from our education teamwear specialists

Whether you’re refreshing an existing PE or sportswear range, introducing adidas to a new department, or looking to move your entire school, college or university to adidas, we can build a complete teamwear solution around your colours, requirements and budget.

From school sports kit and college teamwear to university sportswear and custom adidas apparel, Serious Sport makes it easier to create a coordinated range that looks professional, performs on the field and is simple for students and staff to order throughout the year.

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Trusted By 1400+ organisations, including:

Custom adidas Teamwear

CUSTOMISE A KIT AS UNIQUE AS YOUR TEAM

adidas Locker Room is the premier custom kit building platform for any sport, at any level. Bring your team’s unique identity to life with bold colours, patterns, crests, and logos.

A WORLD-LEADING BRAND BEHIND YOUR TEAM

Locker Room equips teams on a local and global scale, outfitting athletes everywhere, from youth clubs to world renowned teams.

DESIGN YOUR OWN — YOUR WAY

Collaborate with our expert in-house designers to create the perfect kit. With low minimum orders from just 5 items and delivery in 6–8 weeks, custom has never been this simple.

Download Locker Room Catalogue

Proven Track Record

adidas quality backed by over 20+ years’ of Serious Sport experience.

Fastest Delivery Times in the UK

adidas stock kit available for dispatch in just 5-7 days.

Fully Bespoke Designs Available

Custom-designed to reflect your club’s identity, adidas Locker Room shirts deliver a pro look on and off the pitch. Extended lead times apply.

Dedicated Education Support

From artwork to order management, our teamwear specialists are on hand to provide personalised service and expert guidance.

AoC Sport x Serious Sport

Don't just take our word for it, hear from AoC Sport, which is the membership organisation for colleges, leading the development of sport and physical activity in 16+ education.

What Our Partners Say

We have now used Serious Sport on multiple occasions, primarily to source our cricket kit for a tour to India, and our Basketball kit for our participation in a national competition. On both occasions we wanted to be able to design our own kit, utilising the school colours. The templates Serious Sport provides and editing tools available, made it easy for us to develop exactly what we needed. Throughout the process the customer service we received was incredibly helpful and timely, guiding us through the process step by step. When the kits arrived, in an impressively short amount of time, the final product was magnificent. The design was exactly as we hoped for and the quality of the material was clear for everyone to see. Our students absolutely loved them!

Will Perry-Parks

Hall School

The Canterbury Academy cricket side required a bespoke coloured clothing range and matching training gear for a national festival run by The Cricketer in Desert Springs. Serious Cricket provided a competitive quote with a discounted option for players when purchasing complete kit packages. The playing clothing was outstanding and became the team’s preferred kit for subsequent competitions. Serious Cricket provided samples and information extremely quickly and met our needs throughout the entire process. We have enjoyed working with them to provide high quality apparel for our teams.

Phil Relf

Director of Sport, The Canterbury Academy

What Our New Partnership Means for Your School/College/University Teamwear

The teamwear game just levelled up. We’re proud to announce a new, official partnership with adidas giving UK sports clubs a powerful new option for elite-quality kit—with the same Serious speed and service you know and trust.

This blog answers all your key questions and explains how the Serious Sport + adidas teamwear model works for clubs like yours.

Read our Blog

Education Team Stores

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Team Stores

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Remove Administrative Headaches

We've done the research and know all of the issues associated with purchasing sports kits within the education sector. Our FREE industry-leading team store platform has been designed to remove all the administrative headaches that come with purchasing sports kits. Our platform will do all the work for you so that you can focus on your job in hand. Order kits in bulk with your account manager or simply direct parents, pupils and colleagues to your store where they can buy directly with us, we'll take care of the rest. Our platform can easily integrate directly with your website, ensuring the process for purchasing kits is as smooth as possible.

Create a FREE Team Store Learn More About Team Stores

Instant Set Up

Create and manage your team store in a matter of minutes. All you need is your club logo.

Giving You Complete Control

Manage your product range, set personalisation options, customise the look of your store, add welcome messages, and track order history and spending. Of course, if you need any help, we are always available!

Supporting Clubs Financially

Our team store platform has been re-engineered to help clubs raise funds through loyalty schemes and price mark-ups so members can contribute to fundraising with every purchase.

SEE YOUR ORGANISATION IN ADIDAS

Get a free personalised adidas proposal built around your school, college or university.