Picture of Football, Cricket, Netball, Hockey & Rugby players wearing Serious Sport kits


Changing The Game For Bespoke Sport Kits & Teamwear for Education.

Complete Education Sports Kit Solution

Serious Sport want you to look and feel good both on and off the field.

As well as offering fully Bespoke Sport Match Kits, we also offer a comprehensive range of high-quality training kit and leisurewear, ideal for PE kit, sports course kit, teamwear, alumni, leavers & sports tours.

By manufacturing our own ranges, we are in complete control of the style, quality and stock availability throughout the year.

The logistics and product development team work closely with our host of factories to ensure the finished product is of the highest quality.

Why Serious Sport?

High-Quality, Custom Designs
Create a unique look that reflects the values of your educational institution using our kit builder or collaborate with our in-house design team.
British Manufacturer with No Minimum Orders
All of our garments are brought to life in the UK, ensuring we offer no minimum orders and are in complete control of quality, timescales, and service.
Fastest Delivery Times in the UK
We deliver your initial bespoke kit order in just 3-4 weeks with ALL future orders delivered in just 5-7 days. This streamlined process makes it easier for you, especially with those last-minute tournaments.
Free Education Store
Our industry-leading education stores eliminate all the administrative headaches associated with ordering sports kits.

What are Team Stores?

Manage your education kits & teamwear using our FREE Store Platform.
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3D Kit Designer

Unique kit designs with no minimum orders.
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Enquire now and benefit from 20% OFF your first education order.

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Bespoke Sports Kits - No Minimum Orders

We believe that Sports kits should serve as a visual representation of your institution's unique identity, capturing your values and culture on the field. This simply isn't possible with stock, template kits that are likely to be discontinued the following year.

At Serious Sport, there are NO LIMITS when creating Bespoke Sports Kits for your sports curriculum. We work with your institution to create a unique kit that is to be embraced by your community.

Our online 3D Kit Builder is a great place to start where you can choose from a range of styles and colours to build the perfect kit for your team.

Unlike our competitors, we offer NO MINIMUM ORDERS which makes Bespoke Sports Kits a realistic option for the education sector as there is no commitment required.

AoC Sport x Serious Sport

Don't just take our word for it, hear from AoC Sport, which is the membership organisation for colleges, leading the development of sport and physical activity in 16+ education.

What Our Partners Say

We have now used Serious Sport on multiple occasions, primarily to source our cricket kit for a tour to India, and our Basketball kit for our participation in a national competition. On both occasions we wanted to be able to design our own kit, utilising the school colours. The templates Serious Sport provides and editing tools available, made it easy for us to develop exactly what we needed. Throughout the process the customer service we received was incredibly helpful and timely, guiding us through the process step by step. When the kits arrived, in an impressively short amount of time, the final product was magnificent. The design was exactly as we hoped for and the quality of the material was clear for everyone to see. Our students absolutely loved them!
Will Perry-Parks
Hall School
The Canterbury Academy cricket side required a bespoke coloured clothing range and matching training gear for a national festival run by The Cricketer in Desert Springs. Serious Cricket provided a competitive quote with a discounted option for players when purchasing complete kit packages. The playing clothing was outstanding and became the team’s preferred kit for subsequent competitions. Serious Cricket provided samples and information extremely quickly and met our needs throughout the entire process. We have enjoyed working with them to provide high quality apparel for our teams.
Phil Relf
Director of Sport, The Canterbury Academy

Who Are Serious Sport?

Education Team Stores

Team Stores
Now Live

Remove Administrative Headaches

We've done the research and know all of the issues associated with purchasing sports kits within the education sector. Our FREE industry-leading team store platform has been designed to remove all the administrative headaches that come with purchasing sports kits. Our platform will do all the work for you so that you can focus on your job in hand. Order kits in bulk with your account manager or simply direct parents, pupils and colleagues to your store where they can buy directly with us, we'll take care of the rest. Our platform can easily integrate directly with your website, ensuring the process for purchasing kits is as smooth as possible.

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Why Partner With Serious Sport?

Proven Track Record
Over 18+ years’ experience and used by over 2000 sports clubs.
Fastest Delivery Times
Fully bespoke kits in just 3-4 weeks with top-up orders in just 5-7 days.
5* Customer Service
When you join Serious, you will be assigned a dedicated account manager.
High-Quality, Bespoke Designs for your Team
Create a unique identify for your team using our 3D online kit builder.
Reduce Carbon Footprint
Sustainability is at the forefront of our strategic direction and by manufacturing in the UK, we are able to reduce the carbon footprint when bringing products to market.
High-Performance Fabrics
Made by athletes, for athletes. Our product development team ensure the finished product is of the highest quality, constantly researching new innovative fabrics and designs.
British Manufacturer with No Minimum Orders
All of our garments are brought to life in the UK, ensuring we offer no minimum orders and are in complete control of quality, timescales, and service.
Work Directly With A Brand
By working directly with the brand, there are no costs passed on and we are in complete control of the quality, timescales, and service.