Changing The Game For Bespoke Sport Kits & Teamwear for Education.

Complete Education Sports Kit Solution

Serious Sport want you to look and feel good both on and off the field.

As well as offering fully Bespoke Sport Match Kits, we also offer a comprehensive range of high-quality training kit and leisurewear, ideal for PE kit, sports course kit, teamwear, alumni, leavers & sports tours.

By manufacturing our own ranges, we are in complete control of the style, quality and stock availability throughout the year.

The logistics and product development team work closely with our host of factories to ensure the finished product is of the highest quality.

What are Team Stores?

Manage your education kits & teamwear using our FREE Store Platform.
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3D Kit Designer 

Unique kit designs with no minimum orders.
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Not sure how to get your School, College or University started? Let us be your coach!

Let us take the worry out of your game and provide you with support, every step of the way!

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What Our Partners Say

We have now used Serious Sport on multiple occasions, primarily to source our cricket kit for a tour to India, and our Basketball kit for our participation in a national competition. On both occasions we wanted to be able to design our own kit, utilising the school colours. The templates Serious Sport provides and editing tools available, made it easy for us to develop exactly what we needed. Throughout the process the customer service we received was incredibly helpful and timely, guiding us through the process step by step. When the kits arrived, in an impressively short amount of time, the final product was magnificent. The design was exactly as we hoped for and the quality of the material was clear for everyone to see. Our students absolutely loved them!
Will Perry-Parks
Hall School
The Canterbury Academy cricket side required a bespoke coloured clothing range and matching training gear for a national festival run by The Cricketer in Desert Springs. Serious Cricket provided a competitive quote with a discounted option for players when purchasing complete kit packages. The playing clothing was outstanding and became the team’s preferred kit for subsequent competitions. Serious Cricket provided samples and information extremely quickly and met our needs throughout the entire process. We have enjoyed working with them to provide high quality apparel for our teams.
Phil Relf
Director of Sport, The Canterbury Academy

Who Are Serious Sport?

Why Partner With Serious Sport?

Proven Track Record
Over 15+ years’ experience and used by over 1000 sports clubs.
Fastest Delivery Times
Fully bespoke kits in just 3-4 weeks with top-up orders in just 5-7 days.
5* Customer Service
When you join Serious, you will be assigned a dedicated account manager.
High-Quality, Bespoke Designs for your Team
Create a unique identify for your team using our 3D online kit builder.
Reduce Carbon Footprint
Sustainability is at the forefront of our strategic direction and by manufacturing in the UK, we are able to reduce the carbon footprint when bringing products to market.
High-Performance Fabrics
Made by athletes, for athletes. Our product development team ensure the finished product is of the highest quality, constantly researching new innovative fabrics and designs.
British Manufacturer with No Minimum Orders
All of our garments are brought to life in the UK, ensuring we offer no minimum orders and are in complete control of quality, timescales, and service.
Work Directly With A Brand
By working directly with the brand, there are no costs passed on and we are in complete control of the quality, timescales, and service.

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