adidas Teamwear powered by Serious

Trusted by 1000+ clubs – now with 3 iconic stripes.

A New Era of Teamwear has Arrived

We’re proud to launch as an official UK teamwear premium partner with adidas, giving your club access to elite-quality adidas teamwear across cricket, netball, rugby, and hockey—delivered with Serious Sport’s unbeatable speed and service.


This preferred partnership means your team can wear the same high-performance adidas kit trusted by professionals, with the added benefit of industry-leading turnaround times and dedicated customer support.


Now you can combine the global strength of adidas with the convenience and reliability of Serious Sport:
- No minimum orders on adidas stock teamwear
- A free custom online store for your club
- Fast delivery in just 5–7 working days


Whether you're part of a grassroots team or a top-tier club, upgrading your cricket, netball, rugby, or hockey kit with adidas has never been easier—or more efficient.

Register for adidas 2026 Teamwear

Be the first to access the 2026 adidas teamwear range for cricket, netball, rugby, and hockey – No minimum orders, fast delivery, and elite kit made easy with Serious Sport.

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Proven Track Record
adidas quality backed by over 18+ years’ of Serious Sport experience.
Fastest Delivery Times in the UK
adidas stock kit available for dispatch in just 5-7 days.
Fully Bespoke Designs Available
Custom-designed to reflect your club’s identity, adidas Locker Room shirts deliver a pro look on and off the pitch. Extended lead times apply.
Dedicated Club Support
From artwork to order management, our teamwear specialists are on hand to provide personalised service and expert guidance.

adidas 2025 Teamwear Catalogue

Explore the full adidas 2025 teamwear collection – now available to view and download.


Packed with performance-driven designs and cutting-edge kit options, it's your go-to guide for kitting out your team in style.


Coming soon: Keep your eyes peeled for the adidas 2026 catalogue, featuring exciting new teamwear and match ranges across cricket, netball, rugby, and hockey.

What Our New Partnership Means for Your Club Teamwear

The teamwear game just levelled up. We’re proud to announce a new, official partnership with adidas giving UK sports clubs a powerful new option for elite-quality kit—with the same Serious speed and service you know and trust.
 
This blog answers all your key questions and explains how the Serious Sport + adidas teamwear model works for clubs like yours.

What Our Partners Say

We have found Serious Sport to be a great local company that gives us a great service. From the initial meeting with Tom to explain our requirements to the setting up of the online shop, it was a seamless start to our relationship. The online shop is very easy to use and gives the flexibility of getting the goods ordered to be either collected or delivered to the home address. This in itself has been a huge burden lifted off our netball club and members can get new items as and when they need them by going direct. The quality and variety of the kit has been very good and we are hoping to give more flexibility to our members in offering the netball dresses in a short, regular and long length. The turnaround time has been within a couple of weeks for most items and this is what we need to get any new members available to play in matches quickly. This has been by far the best way forward for us to get Netball kit!
Ali Stamp - Secretary
Newbury Junior Netball
Serious Cricket have been brilliant partners to Cricket East over the last 5 years. They have provided a reliable, quick, and efficient service to us and several clubs across our area of Bedfordshire and Huntingdonshire. Staff have been a joy to work with, professional and always accommodating to whatever we need. There is a huge range of kit and clothing available to our County Age Group squads, and their online services help to improve the level of service that others in this field cannot offer. Cricket East look forward to continue working in partnership with Serious Cricket.
Sam Rose - Head of Cricket Development
Cricket East
Since the beginning of our relationship with Serious Sport we knew we had made the correct decision in agreeing for them to be the only kit supplier for our club at Norwich. As a knock on from this successful partnership, another one of our local clubs in Ipswich also created a partnership with them and both relationships have gone from strength to strength. The beauty of Serious Sport is their flexibility, there are no minimum orders on the kit which means individual members can create their own account and place orders whenever they wish. When it comes to the design of the shirts, again, this process has been really smooth and we have been so pleased by the sheer amount of flexibility with design and the assistance we have received from the company in order to help us with our designs, the experience has been great. We would definitely recommend Serious Sport to any club who needs a new kit provider.
Ann-Marie Matthews - Club Secretary
Norwich Spikers Volleyball Club
We have been working with Serious Cricket for 9 years now. Their service has always been phenomenal! The quality and variety of kit is superb and even more so over the past year or so with their bespoke range. Our Account Manager Martin has always gone above and beyond to help us out with any last minute requirements or changes. I could not recommend them more highly.
Mike Dove - Club Captain
Witney Mills Cricket Club
We are delighted with the whole experience of working with Serious Sport, from start to finish. Serious Sport's website had the clearest instructions and easy to use template, so we were able to visualise and plan the design just as we wanted to match the colours of the club. The customer experience was of a very high level, where the staff responded to us in a very efficient and professional manner. They were very helpful and guided us through the design process really well. We really hoped the dresses themselves would show the logo and design well and be good quality and we were not let down at all. The quality was high and the girls are thrilled with the dresses. Thank you very much Serious Sport!
Gilly McLaren
The Jets Netball Club
Really happy with the service we've had from Serious Sport. We were looking for a bespoke kit including our own team logo and we've been really impressed with the quality, speed of communication and look of the new shirts for our team. There is no minimum order too which has been a lifesaver as new members have joined the club and I can't recommend them enough. Tom was very quick to respond to our questions and queries and wouldn't hesitate to use them again in the future.
Sam Rounce
S.G.A.R Rugby Captain
We have now used Serious Sport on multiple occasions, primarily to source our cricket kit for a tour to India, and our Basketball kit for our participation in a national competition. On both occasions we wanted to be able to design our own kit, utilising the school colours. The templates Serious Sport provides and editing tools available, made it easy for us to develop exactly what we needed. Throughout the process the customer service we received was incredibly helpful and timely, guiding us through the process step by step. When the kits arrived, in an impressively short amount of time, the final product was magnificent. The design was exactly as we hoped for and the quality of the material was clear for everyone to see. Our students absolutely loved them!
Will Perry-Parks
Hall School

adidas Teamwear Enquiry

Be the first to access the latest adidas teamwear collections for cricket, netball, rugby, and hockey—available through Serious Sport.

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REMOVES ADMINISTRATIVE HEADACHES

Our industry-leading platform allows teams to create an online shop and host it on their own website where players, members and parents can purchase and personalise their kit on the go. We handle the stock, we handle the manufacturing and we handle all the headaches so you don't have to.

Instant Set Up
Create and manage your team store in a matter of minutes. All you need is your club logo.
Giving You Complete Control
Manage your product range, set personalisation options, customise the look of your store, add welcome messages, and track order history and spending. Of course, if you need any help, we are always available!
Supporting Clubs Financially
Our team store platform has been re-engineered to help clubs raise funds through loyalty schemes and price mark-ups so members can contribute to fundraising with every purchase.