adidas Teamwear powered by Serious

Trusted by 1000+ clubs – now with 3 iconic stripes.

See the New adidas Cricket Range Live at Our UK Roadshows!

Join us this September at our UK Roadshows to see the new adidas Cricket range! 📍 London • Southampton • Nottingham • Manchester • Bristol

A New Era of Teamwear has Arrived

We’re proud to launch as an official UK teamwear premium partner for adidas Cricket, bringing your club access to elite-quality adidas cricket teamwear—delivered with Serious Sport’s unbeatable speed and service.

This preferred partnership means your team can wear the same high-performance adidas cricket kit trusted by professionals, with the added benefit of industry-leading turnaround times and customer support.

Now you can combine the global power of adidas Cricket with Serious Sport’s unique offering:
- No minimum orders on adidas stock teamwear
- A free custom online store for your cricket club
- Fast delivery in just 5–7 working days

Whether you're outfitting a grassroots side or a competitive league team, upgrading your cricket teamwear with adidas has never been easier or more efficient.

Proven Track Record

adidas quality backed by over 18+ years’ of Serious Sport experience.

Fastest Delivery Times in the UK

adidas stock kit available for dispatch in just 5-7 days.

Fully Bespoke Designs Available

Custom-designed to reflect your club’s identity, adidas Locker Room shirts deliver a pro look on and off the pitch. Extended lead times apply.

Dedicated Club Support

From artwork to order management, our teamwear specialists are on hand to provide personalised service and expert guidance.

adidas x Serious Cricket Roadshow

This September we are coming to YOU as we showcase the new adidas cricket teamwear and adidas cricket equipment range across 5 key locations in the UK:

📍 Specialist Sports, Southampton (Tuesday 9th September | 4-8 PM)
📍 adidas London (Tuesday 16th September | 1PM - 5PM)
📍 Seat Unique Stadium, Bristol (Wednesday 17th September | 11AM - 5PM)
📍 adidas Stockport, Manchester (Monday 22nd September | 2PM - 6PM)
📍 Trent Bridge, Nottingham (Wednesday 24th September | 11AM - 5PM)

What to Expect:
- See the full adidas cricket teamwear and equipment range up close
- Meet our expert team for 1-to-1 consultations
- Start designing your club's bespoke kit on-site
- Explore exclusive roadshow offers for attending clubs

Spaces are limited at each location to allow for tailored support.

Roadshow Registration Form

Find out more information and reserve your club's place by filling out the form below. Our team will be in touch to confirm your place at the event nearest to you.

adidas 2025 Teamwear Catalogue

Explore the full adidas 2025 teamwear collection – now available to view and download.

Packed with performance-driven designs and cutting-edge kit options, it's your go-to guide for kitting out your team in style.

Coming soon: Keep your eyes peeled for the adidas 2026 catalogue, featuring exciting new teamwear and match ranges across cricket, netball, rugby, and hockey.

Download Catalogue

What Our New Partnership Means for Your Club Teamwear

The teamwear game just levelled up. We’re proud to announce a new, official partnership with adidas giving UK sports clubs a powerful new option for elite-quality kit—with the same Serious speed and service you know and trust.

This blog answers all your key questions and explains how the Serious Sport + adidas teamwear model works for clubs like yours.

Read our Blog

What Our Partners Say

We have been working with Serious Cricket for 9 years now. Their service has always been phenomenal! The quality and variety of kit is superb and even more so over the past year or so with their bespoke range. Our Account Manager Martin has always gone above and beyond to help us out with any last minute requirements or changes. I could not recommend them more highly.

Mike Dove

Club Captain, Witney Mills Cricket Club

Serious Cricket have been brilliant partners to Cricket East over the last 5 years. They have provided a reliable, quick, and efficient service to us and several clubs across our area of Bedfordshire and Huntingdonshire. Staff have been a joy to work with, professional and always accommodating to whatever we need. There is a huge range of kit and clothing available to our County Age Group squads, and their online services help to improve the level of service that others in this field cannot offer. Cricket East look forward to continue working in partnership with Serious Cricket.

Sam Rose - Head of Cricket Development

Cricket East

After being let down by another company last minute. I got in touch with serious cricket on short notice and they couldn't have been more helpful. The customer service is exemplary. They give a really personal bespoke service and make it really easy for you. Looking forward to working with them for the foreseeable future for our kit.

Hughes Gillin

Largo CC

I found dealing with Tom a pleasure, making sure I understood all of the options and flexibility of the different items, colours and logos etc. it was great to be able to build a bespoke shirt and play around with all the items we needed for the players at Windsor CC.

Alex Hill

Windsor CC

I just wanted to say huge thanks to you and to the team at Serious Sport. Brook CC are celebrating our Centenary anniversary this year & we were hosting the MCC for a very special match, with just 10 days prior to the match the committee decided that what with a new sponsor this year our team should be dressed accordingly. With a plea from myself, you stepped up to mark and the shirts were delivered 8 days later, fantastic service, quality of goods and customer service as always. Thank you for helping us have a most memorable day, the team looked fabulous.

Jonathan King - Chairman

Brook CC

Excellent comms and service. Tom has been very helpful and accommodating. We were sent a big array of samples so our members could try on for size which was invaluable.

Steve Mercer

Blackpool CC

Industry-Leading Team Store Platform

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Team Stores

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REMOVES ADMINISTRATIVE HEADACHES

Our industry-leading platform allows teams to create an online shop and host it on their own website where players, members and parents can purchase and personalise their kit on the go. We handle the stock, we handle the manufacturing and we handle all the headaches so you don't have to.

Join Serious Learn More About Team Stores

Instant Set Up

Create and manage your team store in a matter of minutes. All you need is your club logo.

Giving You Complete Control

Manage your product range, set personalisation options, customise the look of your store, add welcome messages, and track order history and spending. Of course, if you need any help, we are always available!

Supporting Clubs Financially

Our team store platform has been re-engineered to help clubs raise funds through loyalty schemes and price mark-ups so members can contribute to fundraising with every purchase.