The teamwear game just levelled up. We’re proud to announce a new, official partnership with adidas giving UK sports clubs a powerful new option for elite-quality kit—with the same Serious speed and service you know and trust.
This blog answers all your key questions and explains how the Serious Sport + adidas teamwear model works for clubs like yours.
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Clubs asked, we delivered.
adidas is a global leader in sports performance, offering premium-quality sports kit, training wear, and custom sportswear. Our partnership makes it easier than ever to:
This gives your club the option to wear a world-class brand, while benefiting from our market-leading fulfilment and support.
Because we deliver more than just kit.
Serious was selected by Specialist Sports thanks to our:
We make adidas teamwear work for clubs—fast, efficient, and on-brand.
We’ve streamlined the process to keep things quick:
This gives you the flexibility to plan ahead, or get quick top-ups mid-season.
While adidas adds another great option, our Serious Sport kit continues to offer unrivalled benefits:
Yes—we do.
We stock a wide range of adidas cricket and training clothing ready for customisation. Add your club badge, initials, squad numbers or sponsor logos, all printed and delivered with Serious-standard speed.
Custom adidas kit is also available via the Locker Room programme, designed and made to order.
Yes, absolutely.
We can include both brands in your club's online shop, though we recommend choosing one brand across your team for a more unified and professional look.
Need help deciding? We’ll advise based on your club’s goals, budget, and timelines.
Not at all.
We continue to design, manufacture and personalise our full Serious Sport teamwear range. This new partnership simply gives clubs access to adidas teamwear as an alternative—so you get more choice, without compromising quality or service.
No—we’re still independent.
We’ve partnered with Specialist Sports, the exclusive UK distributor for adidas teamwear across cricket, netball, hockey, rugby, and more. They've chosen Serious Sport as their preferred teamwear partner, based on our trusted reputation, fast lead times, and powerful online store model.
No.
There are no setup fees for adidas kit or your free club online kit shop. You can get started with zero upfront costs and no commitment—just great kit and great service.
⚡ The Best of Both Worlds for Club Teamwear
Whether you go with the Serious brand, switch to adidas personalised clothing, or create a hybrid club store, you’ll benefit from:
Whether you manage a cricket club, hockey team, or multi-sport organisation, we’re here to help.