Serious Cricket was launched in 2005 and is the sister brand of Serious Sport.
Recognised nationally now as the 'go-to place' for all things cricket, it was built by cricket professionals who wanted to change the way cricket equipment, teamwear and coaching were offered. Founded by MD Neil Rider, who was previously a cricket development manager for the ECB and then became the youngest-ever England Women's Manager and Assistant Coach between 2003-2007.
The Serious Cricket team today is still full of passionate, professional and highly qualified cricket coaches and staff who are on hand 7 days a week to help you with your cricketing needs. Serious Cricket currently works with over 1300 cricket clubs a year, lots of the County Cricket Boards and the ECB.