About Serious Sport


The Serious Sport Group was established in 2005, as a specialist sports clothing and teamwear company.

It recognised a niche market to provide high-quality team clothing and personalised sportswear, delivered in just 5-7 working days. Serious Sport is now one of the fastest-growing teamwear companies in the UK due to its philosophy of offering quality garments, backed up with unrivalled quality service at competitive prices.

Our business has further evolved and we now hand manufacture over 85% of our on-field match day kits right here at our HQ in Basingstoke. Using a UK-based skilled manufacturing team, we can ensure short lead times, high-quality work and a very sustainable product. 

At Serious Sport, we are Uniting Teams in Bespoke Sportswear.



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Proven Track Record
Over 18+ years’ experience and used by over 2000 sports teams.
Fastest Delivery Times in the UK
Fully bespoke kits in just 3-4 weeks with top-up orders in just 5-7 days.
British Manufacturer with No Minimum Orders
All of our garments are brought to life in the UK, ensuring we offer no minimum orders and are in complete control of quality, timescales, and service.
High-Quality, Bespoke Designs for your Team
Create a unique identity for your team using our 3D online kit builder.


Our mission has always been to remove the headaches associated with buying sports teamwear, a process we believe should be stress-free.

We aim to inspire sports teams through the creation of unique designs.

We believe in building long-standing partnerships, rather than being viewed as just another supplier.

We are changing the game for bespoke sports kits & teamwear.


Since launching teamwear back in 2008, our growth has come largely from word of mouth, a testament to the quality product and service we provide our sports clubs. To date, we are now teamwear partner to over 2000 clubs, organisations and schools in the UK.

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Find out more about our sister brand - Serious Cricket.

About Serious Cricket