The Serious Sport Group was established in 2005, as a specialist sports clothing and teamwear company.
It recognised a niche market to provide high-quality team clothing and personalised sportswear, delivered in just 5-7 working days. Serious Sport is now one of the fastest-growing teamwear companies in the UK due to its philosophy of offering quality garments, backed up with unrivalled quality service at competitive prices.
Our business has further evolved and we now hand manufacture over 85% of our on-field match day kits right here at our HQ in Basingstoke. Using a UK-based skilled manufacturing team, we can ensure short lead times, high-quality work and a very sustainable product.
Serious Sport - Uniting us in One Kit, As One Team, One Tribe.