Our Partners

Since launching teamwear back in 2008, our growth has come largely from word of mouth, a testament to the quality product and service we provide our sports clubs. We believe in building long-standing partnerships, rather than being viewed as just another supplier. To date, we are now teamwear partner to over 2000 clubs, organisations and schools in the UK. 

What Our Partners Say

We have found Serious Sport to be a great local company that gives us a great service. From the initial meeting with Tom to explain our requirements to the setting up of the online shop, it was a seamless start to our relationship. The online shop is very easy to use and gives the flexibility of getting the goods ordered to be either collected or delivered to the home address. This in itself has been a huge burden lifted off our netball club and members can get new items as and when they need them by going direct. The quality and variety of the kit has been very good and we are hoping to give more flexibility to our members in offering the netball dresses in a short, regular and long length. The turnaround time has been within a couple of weeks for most items and this is what we need to get any new members available to play in matches quickly. This has been by far the best way forward for us to get Netball kit!
Ali Stamp
Newbury Junior Netball Secretary
We have been working with Serious Cricket for 9 years now. Their service has always been phenomenal! The quality and variety of kit is superb and even more so over the past year or so with their bespoke range. Our Account Manager Martin has always gone above and beyond to help us out with any last minute requirements or changes. I could not recommend them more highly.
Mike Dove
Club Captain, Witney Mills Cricket Club
Since the beginning of our relationship with Serious Sport we knew we had made the correct decision in agreeing for them to be the only kit supplier for our club at Norwich. As a knock on from this successful partnership, another one of our local clubs in Ipswich also created a partnership with them and both relationships have gone from strength to strength. The beauty of Serious Sport is their flexibility, there are no minimum orders on the kit which means individual members can create their own account and place orders whenever they wish. When it comes to the design of the shirts, again, this process has been really smooth and we have been so pleased by the sheer amount of flexibility with design and the assistance we have received from the company in order to help us with our designs, the experience has been great. We would definitely recommend Serious Sport to any club who needs a new kit provider.
Norwich Spikers Volleyball Club
Really happy with the service we've had from Serious Sport. We were looking for a bespoke kit including our own team logo and we've been really impressed with the quality, speed of communication and look of the new shirts for our team. There is no minimum order too which has been a lifesaver as new members have joined the club and I can't recommend them enough. Tom was very quick to respond to our questions and queries and wouldn't hesitate to use them again in the future.
Sam Rounce
S.G.A.R Rugby Captain
Serious Cricket have been brilliant partners to Cricket East over the last 5 years. They have provided a reliable, quick, and efficient service to us and several clubs across our area of Bedfordshire and Huntingdonshire. Staff have been a joy to work with, professional and always accommodating to whatever we need. There is a huge range of kit and clothing available to our County Age Group squads, and their online services help to improve the level of service that others in this field cannot offer. Cricket East look forward to continue working in partnership with Serious Cricket.
Sam Rose - Head of Cricket Development
Cricket East
We have now used Serious Sport on multiple occasions, primarily to source our cricket kit for a tour to India, and our Basketball kit for our participation in a national competition. On both occasions we wanted to be able to design our own kit, utilising the school colours. The templates Serious Sport provides and editing tools available, made it easy for us to develop exactly what we needed. Throughout the process the customer service we received was incredibly helpful and timely, guiding us through the process step by step. When the kits arrived, in an impressively short amount of time, the final product was magnificent. The design was exactly as we hoped for and the quality of the material was clear for everyone to see. Our students absolutely loved them!
Will Perry-Parks
Hall School
We found Serious Sport and the kit builder design tool excellent! I needed to design 2 different kits for the 2 teams we have. Once I designed, I emailed for a quote and had a phone call within a day to go through a few things and then received a quote shortly after! Once I was happy I emailed through all our logos, sponsor logos and colours etc and then Tom emailed me a final design which was perfect and we received our netball dresses 4 weeks later. The no minimum buy option is great as we have new girls starting so will often need to purchase 1 or 2 at a time. The company’s communication, time frame, designs where excellent! Very happy with our purchases! Highly recommended.
Kyona Griffiths
Teme Valley
The Serious Sport team have thoroughly impressed me throughout the process of creating teamwear for my university rugby team. From their ease of access when bringing my team store to life, to the constant stream of communication from Tom and his colleagues, I would highly recommend Serious to anybody looking for a professional sportswear manufacturer. I am excited to continue working with Serious over the coming months.
Jamie Morrall
Nottingham Chiefs Rugby
From concept through manufacturing to supply, Serious Sport excelled with great customer service and focus. We are delighted with the finished products, truly customised to our specifications.
Mike Holt
Leicestershire & Rutland ACO

Ascot United x Serious Sport

Don't just take our word for it, hear from Ascot United, who are one of the biggest grassroots Football clubs in the UK and FA Vase Winners 22/23.

Interested in joining Serious Sport?

Submit your enquiry and a member of our team will be in touch to discuss your teamwear requirements.