A male and female in Serious Sport Rugby kit with red claw background

Bespoke Rugby Kits & Teamwear

Serious Sport are changing the game when it comes to Bespoke Rugby Team Kits. Offering No Minimum Orders, use our Hockey Kit Designer or work with our in-house designers to create a unique identity for your team.

Why Bespoke With Serious Sport?

No Minimum Orders
Bespoke kits can become expensive when suppliers demand minimum order quantities. That's just not the case at Serious Sport.
High-Quality, Custom Designs
Create a unique look that reflects the values of your team using our kit builder or collaborate with our in-house design team.
Affordable Option
With bespoke kits, all additional sponsors are included in the price so you can raise extra funds without impacting cost.
British Manufacturer
By manufacturing in the UK, we can tell you exactly where your kit is and when you can expect delivery!

Bespoke Rugby Kits - No Minimum Orders

We believe that your Rugby Kit should reflect your team's unique identity, values, and culture on the pitch. This simply isn't possible with stock template kits, that are often discontinued the following year.


At Serious Sport, there are NO LIMITS when creating Bespoke Rugby Match Kits. We work with your club to create a unique kit that is to be embraced by your community.


Our online 3D Kit Builder is a great place to start where you can choose from a range of styles and colours to build the perfect kit for your team.


Unlike our competitors, we offer NO MINIMUM ORDERS which makes Bespoke Rugby Kits a realistic option for grassroots Hockey clubs as there is no commitment required.


Bespoke Custom Shirts start from £37.99.

What Our Partners Say

Really happy with the service we've had from Serious Sport. We were looking for a bespoke kit including our own team logo and we've been really impressed with the quality, speed of communication and look of the new shirts for our team. There is no minimum order too which has been a lifesaver as new members have joined the club and I can't recommend them enough. Tom was very quick to respond to our questions and queries and wouldn't hesitate to use them again in the future.
Sam Rounce
S.G.A.R Rugby Captain
Our club was looking for new kits and a club shop and we have been blown away by the service we have been provided. They are quick to respond to enquiries, always happy to help, provide options to best suit us and the club and the quality and price of the clothing is fantastic! The personalised clothing comes with quick, tracked delivery and team shirts arrive in good time too! I would definitely recommend using serious sport as your supplier!
Deanne Newby
Liverpool Collegiate Rugby Club
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Why Partner With Serious Sport?

Proven Track Record
Over 15+ years’ experience and used by over 1000 sports clubs.
Fastest Delivery Times
Fully bespoke kits in just 3-4 weeks with top-up orders in just 5-7 days.
5* Customer Service
When you join Serious, you will be assigned a dedicated account manager.
Work Directly With A Brand
By working directly with the brand, there are no costs passed on and we are in complete control of the quality, timescales, and service.
Reduce Carbon Footprint
Sustainability is at the forefront of our strategic direction and by manufacturing in the UK, we are able to reduce the carbon footprint when bringing products to market.
High-Performance Fabrics
Made by athletes, for athletes. Our product development team ensure the finished product is of the highest quality, constantly researching new innovative fabrics and designs.
Online Team Store
Add your Bespoke designed kit to your Free Online Team Store for individual purchasing on the go.
Supporting Clubs Financially
Our team store platform helps clubs raise funds through loyalty schemes and price mark-ups.

Team Stores Platform

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Team Stores
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Remove Administrative Headaches

Create and manage your Rugby kits, teamwear and supporters' merchandise using our FREE Team Store Platform which integrates directly with your own website. Designed to remove all the administrative headaches that come with purchasing Rugby kits, let our platform do all the work for you. Create sub-stores for different teams, order kits in bulk, and allow players, members and supporters to buy official club kits and merchandise directly from our store, we'll take care of the rest. Our Team Store Platform has grown largely in size through word-of-mouth referrals from our partners and we're confident it will be a great fit for your Rugby team/club.

Instant Set Up
Create and manage your team store in a matter of minutes. All you need is your club logo.
Giving You Complete Control
Manage your product range, set personalisation options, customise the look of your store, add welcome messages, and track order history and spending. Of course, if you need any help, we are always available!
Supporting Clubs Financially
Our team store platform has been re-engineered to help clubs raise funds through loyalty schemes and price mark-ups so members can contribute to fundraising with every purchase.
Male rugby player running with ball under their arm in navy/red rugby top

Rugby Kit Designer

Get started with our 3D Rugby Kit Designer. Choose from a range of templates and styles to create a unique Rugby shirt for your team. Shirts start from £37.99.
Design Your Kit

Contact Our Team

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Speak to one of our Rugby Teamwear Specialists


01256 398633


Monday to Friday: 9am - 5pm