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The Serious Switch

Spend Less Time Organising Kit. Spend More Time Running Your Club.

Stress free teamwear powered by adidas and Serious Sport.

✓ Free Online Club Shop
✓ Premium adidas Teamwear
✓ Club Revenue Opportunities
✓ Dedicated Account Manager


We'll create your club a FREE personalised proposal including an adidas online club shop, bespoke kit concepts and club pricing.


Combine the global power of adidas with the personal touch of Serious Sport—and get your team match-ready in style.

Official adidas Teamwear Partner
adidas quality backed by over 20+ years’ of Serious Sport experience.
1000+ Online Stores
From artwork to order management, our teamwear specialists are on hand to provide a personalised service and expert guidance.
Fast UK Support
adidas stock kit available for dispatch in just 7 days.
Fully Bespoke Designs Available
Custom-designed to reflect your club’s identity, adidas Locker Room shirts deliver a pro look on and off the pitch. Extended lead times apply.

Your Free Club Proposal Includes

Online Store Preview, Club Launch Promo, Bespoke Kit Concepts, Dedicated Support, and more...

Get my FREE Club Proposal

Serious Sport Team Stores

Join 1000+ Clubs Using Our Free Industry-Leading Team Store Platform That Will Solve All Your Sports Kit Problems.

Instant Set Up
Create and manage your team store in a matter of minutes. All you need is your club logo.
Giving You Complete Control
Manage your product range, set personalisation options, customise the look of your store, add welcome messages, and track order history and spending. Of course, if you need any help, we are always available!
Supporting Clubs Financially
Our team store platform has been re-engineered to help clubs raise funds through loyalty schemes and price mark-ups so members can contribute to fundraising with every purchase.

What Our Partners Say ★ ★ ★ ★ ★

The Serious Sport team have thoroughly impressed me throughout the process of creating teamwear for my university rugby team. From their ease of access when bringing my team store to life, to the constant stream of communication from Tom and his colleagues, I would highly recommend Serious to anybody looking for a professional sportswear manufacturer. I am excited to continue working with Serious over the coming months.
Jamie Morrall
Nottingham Chiefs Rugby
Really happy with the service we've had from Serious Sport. We were looking for a bespoke kit including our own team logo and we've been really impressed with the quality, speed of communication and look of the new shirts for our team. There is no minimum order too which has been a lifesaver as new members have joined the club and I can't recommend them enough. Tom was very quick to respond to our questions and queries and wouldn't hesitate to use them again in the future.
Sam Rounce
S.G.A.R Rugby Captain
We have now used Serious Sport on multiple occasions. On both occasions we wanted to be able to design our own kit, utilising the school colours. The templates Serious Sport provides and editing tools available, made it easy for us to develop exactly what we needed. Throughout the process the customer service we received was incredibly helpful and timely, guiding us through the process step by step. When the kits arrived, in an impressively short amount of time, the final product was magnificent. The design was exactly as we hoped for and the quality of the material was clear for everyone to see. Our students absolutely loved them!
Will Perry-Parks
Hall School

Locker Room 2026

CUSTOMISE A KIT AS UNIQUE AS YOUR TEAM
adidas Locker Room is the premier custom kit building platform for any sport, at any level. Bring your team’s unique identity to life with bold colours, patterns, crests, and logos.
A WORLD-LEADING BRAND BEHIND YOUR TEAM
Locker Room equips teams on a local and global scale, outfitting athletes everywhere, from youth clubs to world renowned teams.
DESIGN YOUR OWN — YOUR WAY
Collaborate with our expert in-house designers to create the perfect kit. With low minimum orders from just 5 items and delivery in 6–8 weeks, custom has never been this simple.

READY TO MAKE THE SERIOUS SWITCH?

Get your FREE Club Proposal and see how easy it can be.

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