Teamwear How much does a Team Store Cost?

At Serious Sport, we invented a much simpler solution for purchasing team kit and launched the first online team store platform over a decade ago.

Our Team Store platform allows you to create and manage your Teamwear and it can be ordered directly by members of your club/team.

This means that players and members can browse, personalise, and order their kit on the go, removing all the club's administrative headaches.

The beauty of our industry-leading online team store platform is that it is completely FREE with no hidden admin charges. Our FREE Team Store Platform is now used by over 1,000 Sports Clubs in the UK.

Register & Upload Logo
We'll have you up and running in a matter of minutes. Simply register your club/team and upload your logo.
Choose Colours & Preview Store
Choose your matchwear and teamwear colours which will power our product recommendation engine and show you a preview of what your store could look like. Don't worry, you can add and remove products later.
Manage Your Products & Monetise Your Store
Our platform allows you to manage products and customise all items with sponsor logos, initials, names & numbers. Add mark-up to your discounted products within your store to help raise funds for your club/team.
Approval & Go Live
Our teamwear experts are on hand to help you every step of the way and will perform final checks to ensure your store is set up to your requirements.

Find out more about how our new website will help you

Couple this with our brand-new website which has enhanced user experience and made the process even easier.

Read Now

Incorporating Our Online Kit Builder

The team store platform now integrates our online kit builder which allows teams to create a unique design and highlight their team’s identity. Once a design has been created, it will appear on the store for our production team to approve.


The process from kit builder to playing in your kit is quick and easy.

Benefiting Clubs Financially

Team stores will benefit your club financially, offering discounted pricing, loyalty commission schemes and an ability to mark-up products to create a pot that can be re-invested into the club.


We have four loyalty tiers that allow clubs to earn commission through store sales. The more you sell through your team store, the higher your commission percentage.

Our team store platform has grown largely through word-of-mouth referrals from our clubs. Don't just take our word for it. Here's what some of our clubs have had to say...

What Our Partners Say

We found Serious Sport and the kit builder design tool excellent! I needed to design 2 different kits for the 2 teams we have. Once I designed, I emailed for a quote and had a phone call within a day to go through a few things and then received a quote shortly after! Once I was happy I emailed through all our logos, sponsor logos and colours etc and then Tom emailed me a final design which was perfect and we received our netball dresses 4 weeks later. The no minimum buy option is great as we have new girls starting so will often need to purchase 1 or 2 at a time. The company’s communication, time frame, designs where excellent! Very happy with our purchases! Highly recommended.
Kyona Griffiths
Teme Valley
"Goring Robins is over 20 teams strong and season after season we have used Serious Sport to order over 150 new kits. In the last year, we have moved to an online store whereby parents can order kits directly. Again, the process has been seamless saving the club even more money and time."
Goring Robins FC
"An online Team Store was built and fully operational within a couple of days & each player was wearing their new shirts the following Saturday"
Eastcote CC

With no obligation, give our team store platform a trial today and see if it is a good fit for your team/club.