Bespoke Sportswear

High-Quality, Custom Designs
Create a unique look that reflects the values of your team.
Affordable Option
With bespoke kits, all sponsors, names and numbers are included in the price so you are often actually making a saving!
No Minimum Orders
Bespoke kits can become expensive when suppliers demand minimum order quantities. That's just not the case at Serious Sport.
UK Manufacturing
By manufacturing in the UK, we can offer unrivaled delivery times of 3-4 weeks for initial kit orders and 5-7 days for all top-up orders.

Online Kit Builder

Create unique, Bespoke Match Shirts, Netball Dresses, Trousers, Shorts, Skorts, Socks and Jumpers using our online 3D Kit Builder where you can choose from a range of templates, styles and colours to create the perfect cricket kit for your team.

All Bespoke Designed Kits are delivered in just 3-4 weeks.

Our kit builder has several design templates pre-loaded onto the website to inspire your creativity.

All you need is to add your colours, logos, sponsors and personalisation options.

Top Tip - If none of the design options fit perfectly with your vision then contact us and our design team can create a garment that fits your requirements.

Blog - How to Use the 3D Custom Kit Builder

Check out our step-by-step guide on how to use our Bespoke Kit Designer.

Read Now

High Performance - Unique Designs

Our garments are specifically designed using fabrics that cater to the needs of the sport they are used for.

This page offers a breakdown of the fabrics and what they are best suited to, highlighting the technical makeup and characteristics.

While each fabric is different, at Serious we understand the importance of great kit so all our kit are made by sportspeople for sportspeople

Team Stores

Our industry-leading platform allows teams to create an online shop and host it on their own website where players, members and parents can purchase and personalise their kit on the go.

Top Tip - The kit administrator can now build a bespoke design directly onto the team store so your kit is ready in minutes.

Over 1,000 organisations trust us with their teamwear and you can join Team Serious today!

Range Of Sports Available

While the majority of our clubs are cricket, football, netball, rugby and hockey, we can accommodate the needs of a number of sports. We provide kit for tennis, padel, including the Guernsey Padel team (pictured), volleyball, judo, aerobatics and micro lighting.

We are always on the lookout for new sports to get involved with and you can design bespoke kits no matter what sport you play.

Top Tip - Try to use the sport you think correlates closest to yours in terms of material and demands.

Reduce Carbon Footprint

Sustainability is at the forefront of our strategic direction and by manufacturing in the UK, we are able to reduce the carbon footprint when bringing products to market.

The many steps of production take place in the same location in Basingstoke as we bring your kit to life.


Samples to check sizes are available on request by contacting our team via email at or by filling out the form below.

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